The Portal App, I focused on making complex marketing metrics feel light and accessible. By creating a minimalist mobile interface, I simplified stats like unique visitors and revenue into easy to read daily and monthly views. It is all about giving busy business owners the right information at the right time without overcomplicating the experience.

The Genius Dashboard, my goal was to take the intimidation out of big data. I architected an intuitive system that prioritizes the most important information, making it easy for users to navigate sophisticated metrics. It is all about turning a high volume of data into clear, actionable insights that help business owners move faster and with more confidence.

I redesigned the Doctor Genius website to bridge the gap between technical capability and user confidence. By using a clean aesthetic and a thoughtful content hierarchy, I made complex information feel simple and professional. The site now acts as a powerful tool for driving engagement and showing healthcare providers exactly why this platform is the right choice for their business.

I updated the Doctor Genius brand identity to bridge the gap between high tech innovation and professional reliability. I established a cohesive visual system that brings together typography, color, and interface elements into one unified experience. This new identity ensures that whether a client is on the website or in the app, the brand feels like a sophisticated and premium leader in the industry.

I led the design of tailored ecommerce platforms for Barska to bridge the gap between their optics and security products. I focused on creating specialized user journeys that spoke directly to each customer segment. By optimizing the site structure and making the path to purchase as frictionless as possible, I built an intuitive experience that improved user satisfaction and boosted the company’s digital performance.